Authenticity, Branding

Presenting: The New Bailey Aro Brand

2014-06-30_00012014-06-29_0002About a year ago, I embarked on a crazy journey: I set out to fully rebrand my business from the inside-out. At the time, it made my knees knock. These internal questions kept prodding away at me: Is it really worth the investment? How will I decide on the ultimate direction for this business? What if I’m wrong?

So, what the heck is “rebranding,” anyway? Most folks assume it means a new logo, a new look: Wham-bam-thank-you-Ma’am. However, it’s much deeper than that. In fact, it’s been one of the most soul-searching journeys I’ve been on in this business.

Rebranding is something akin to birthing a watermelon — from your brain. I can’t tell you how many nights I spent tossing & turning over brand revisions. It’s about finding something that visually represents your brand through & through, 100%. Easier said than done.

My hope was to emerge from this cocoon with a brand that feels luxurious, authentic, and most of all, relatable. More than anything, this brand needed to represent who I am at my core (and I can’t think of a better compass for my business!).

My images also needed a better space in which to live & breathe, hence this gorgeous new website.  Together with my stellar team of designers & developers at Flosites, I now present the new look for Bailey Aro Photography!

I invite you to brew up some French press coffee, settle into your favorite corner, and explore the new look & site. As ever, your support means the world.

Sending you much love & confetti…cheers!

watercolorStyling TYPOGRAPHY

Brand & Website handcrafted by Flosites

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