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Travels

Three Vignettes: Everest, Ice Cream & Spelling Bees

Vignette [vin-yet] 1. any small, pleasing picture or view. 2. a small, graceful literary sketch. 1.)    In 2010, I trekked to Everest Base Camp. Almost. During a six month backpacking odyssey, my now-husband & I decided to go trekking in Nepal. Hardly a day goes by that I don’t think about those mountains – my idea of heaven! We made it to nearly 17,000 feet […]

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Weddings

Why I Don’t Airbrush

Last month, I traveled to Las Vegas with my three best girlfriends for a bachelorette weekend. My sweet friend Emily is getting married this December, and we had to celebrate it bestie-style, of course! One afternoon, we bought a few magazines for poolside reading. It’s been awhile since I flipped through an issue of Cosmopolitan. […]

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Personal

Why We Celebrate Two Wedding Anniversaries

Because I invest so much time in learning my couples’ unique stories, I thought it might be fun to share my own. Well, at least a small piece for today. As many of you know, my husband & I celebrated our one-year anniversary last month. On June 7, 2013, we said our vows & whooped […]

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Personal

Brand Shoot with Photographs by Jenna Leigh

With the big launch coming fast, I needed some fresh images to help breathe this brand to life.  So last month, I ventured to a little town near Madison, WI for a shoot with Jenna Kutcher of Photographs by Jenna Leigh. In terms of style & aesthetic, Jenna is my soul sister. Not only is […]

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Branding

Presenting: The New Bailey Aro Brand

About a year ago, I embarked on a crazy journey: I set out to fully rebrand my business from the inside-out. At the time, it made my knees knock. These internal questions kept prodding away at me: Is it really worth the investment? How will I decide on the ultimate direction for this business? What if […]

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Personal

How to Stay Warm on the Surface of Mars (See also: Duluth, Minnesota)

“In the depth of winter, I finally learned that within me there lay an invincible summer.” -Albert Camus   Brrr, baby, brrr! Here I sit, swaddled in my cherished oversize red fleece blanket, appreciating the blessings of forced air heating & double-pane glass. Life is good. Sure, the outside temps mirror those on the surface […]

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