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Brand Shoot with Photographs by Jenna Leigh

With the big launch coming fast, I needed some fresh images to help breathe this brand to life.  So last month, I ventured to a little town near Madison, WI for a shoot with Jenna Kutcher of Photographs by Jenna Leigh. In terms of style & aesthetic, Jenna is my soul sister. Not only is […]

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Giveaway

Bailey Aro Brand & Website Launch Giveaway!

Woohoo! It’s giveaway time, friends. To celebrate the new brand & website launch, I’m giving away goodies from some of my very favorite brands. For details on how to enter, see the entry form at the bottom of this blog post. The giveaway ends at Noon CST on Friday, July 11th. Five names will then be randomly drawn […]

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Branding

Presenting: The New Bailey Aro Brand

About a year ago, I embarked on a crazy journey: I set out to fully rebrand my business from the inside-out. At the time, it made my knees knock. These internal questions kept prodding away at me: Is it really worth the investment? How will I decide on the ultimate direction for this business? What if […]

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Wednesday Wanderings

Wednesday Wanderings: The Next Adventure!

When I was a little girl, we had this towering bookcase of old National Geographic magazines. I would run my fingers along their tell-tale gold spines, trying to choose an edition to pull & read: Uganda Up-Close, Whale Poaching in the North Sea, Balinese Temples. These geographic snippets gave me butterflies, as visions of gilded […]

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Wedding Planning

2014 Boudoir Collection Details + A Sneak Peek of My New Brand!

They’re HERE! 2014 Boudoir Collection Details are now available, and gosh, are they gorgeous! In addition to marvelous images & complete session details, this guide shares a sneak peek of my new visual brand. Over the past few months, I’ve been working with the crazy-talented creative team at FloSites. We just wrapped up the branding […]

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Engagements

Nikki & Danial: A Lovely Lake Superior Engagement Session

Happy Tuesday, my dears! One of my greater intentions for 2014 is to blog more. But not just blogging: really digging deep & sharing the images and words that continue to bubble out of me. I am a wordsmith at heart, and nothing excites me more than sharing life insights & love stories from my […]

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