business

PERSONAL

COUPLES

BOUDOIR

WEDDINGS

Browse by Category

Fave Posts

RECENT POSTS

LATEST POSTS

Personal

Why We Celebrate Two Wedding Anniversaries

Because I invest so much time in learning my couples’ unique stories, I thought it might be fun to share my own. Well, at least a small piece for today. As many of you know, my husband & I celebrated our one-year anniversary last month. On June 7, 2013, we said our vows & whooped […]

read more

Engagements

Shannon & Brandon: Boulder Lake Area Engagement Session

A few weeks before their engagement session, Shannon & Brandon reached out with a few ideas. It went something like this: “Let us know if this is too dorky, but we’d like to finish our session by jumping off our dock.” My immediate response was, of course, an arm-flailing happy dance. “Heck, yes!” I said. So on […]

read more

Personal

Brand Shoot with Photographs by Jenna Leigh

With the big launch coming fast, I needed some fresh images to help breathe this brand to life.  So last month, I ventured to a little town near Madison, WI for a shoot with Jenna Kutcher of Photographs by Jenna Leigh. In terms of style & aesthetic, Jenna is my soul sister. Not only is […]

read more

Branding

Presenting: The New Bailey Aro Brand

About a year ago, I embarked on a crazy journey: I set out to fully rebrand my business from the inside-out. At the time, it made my knees knock. These internal questions kept prodding away at me: Is it really worth the investment? How will I decide on the ultimate direction for this business? What if […]

read more

Wednesday Wanderings

Wednesday Wanderings: The Next Adventure!

When I was a little girl, we had this towering bookcase of old National Geographic magazines. I would run my fingers along their tell-tale gold spines, trying to choose an edition to pull & read: Uganda Up-Close, Whale Poaching in the North Sea, Balinese Temples. These geographic snippets gave me butterflies, as visions of gilded […]

read more

Personal

How to Stay Warm on the Surface of Mars (See also: Duluth, Minnesota)

“In the depth of winter, I finally learned that within me there lay an invincible summer.” -Albert Camus   Brrr, baby, brrr! Here I sit, swaddled in my cherished oversize red fleece blanket, appreciating the blessings of forced air heating & double-pane glass. Life is good. Sure, the outside temps mirror those on the surface […]

read more

business

PERSONAL

COUPLES

BOUDOIR

WEDDINGS

Browse by Category

Fave Posts