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minnesota small business mentor

Mindset

Six questions to ask yourself during uncertain times

Hey friend. ♡ My hope is to give you a moment of peace, so pour yourself a cup of tea or coffee, grab a notebook, and settle in with me. Below are six questions to ask yourself during uncertain times. Rather than just thinking about your responses, be sure to write them down. Actual pen-to-paper […]

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how to deal with imposter syndrome

For Entrepreneurs

How to deal with imposter syndrome

Imposter syndrome is a royal butthead. And you’ve probably experienced it before. So, what is it, exactly?   Imposter Syndrome sounds like… “I’m not enough.” “I’m not qualified.” “I haven’t earned it yet.” “I haven’t put in enough blood, sweat, tears, etc. to do X, Y, or Z.” “It comes easily to me, therefore I’m […]

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Client Experience

How to Transform Your Brand With Client Gifts

As a wedding-photographer-turned-gift-curator, I’ve witnessed time & again the power of thoughtful client gifts. When done right, gifting has the power to elevate your brand, delight the socks off your clients, and turn them into loyal, raving fans. Do you love the idea of client gifts, but struggle to deliver them consistently? Or maybe you’re […]

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business tools

Business

The three game-changing business tools I started using in the last year

1. Trello My lovely assistant Angela introduced me to Trello last spring and I have fallen head-over-heels! Trello is a web-based list making application, so naturally, I was resistant at first. I’m a pen & paper girl at heart — give me a ballpoint pen over a keyboard any day! BUT, it has truly been […]

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Personal

How dropping out of my dream college changed my life for the better

  It’s 2006. I’m three weeks into my freshman year of college at my dream school, a Midwest ivy league sorta place: Leafy & charming, complete with cows and cute chapels.  I should’ve been on cloud nine, but instead found myself on the verge of tears daily. Maybe it’s the adjustment period? New school, new […]

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duluth photographer

Business

A new chapter for Bailey Aro Photography…

With the dawn of a new decade, it’s been hard not to feel nostalgic — especially given the wild ride of 10+ years as a photographer + entrepreneur! A walk down memory lane… 2008: Fell in love with photography via the college darkroom. Captured my first paid client session. 2010: Photographed my very first wedding. […]

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