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With the big launch coming fast, I needed some fresh images to help breathe this brand to life.  So last month, I ventured to a little town near Madison, WI for a shoot with Jenna Kutcher of Photographs by Jenna Leigh. In terms of style & aesthetic, Jenna is my soul sister. Not only is […]

About a year ago, I embarked on a crazy journey: I set out to fully rebrand my business from the inside-out. At the time, it made my knees knock. These internal questions kept prodding away at me: Is it really worth the investment? How will I decide on the ultimate direction for this business? What if […]