Blog

With the big launch coming fast, I needed some fresh images to help breathe this brand to life.  So last month, I ventured to a little town near Madison, WI for a shoot with Jenna Kutcher of Photographs by Jenna Leigh. In terms of style & aesthetic, Jenna is my soul sister. Not only is […]

About a year ago, I embarked on a crazy journey: I set out to fully rebrand my business from the inside-out. At the time, it made my knees knock. These internal questions kept prodding away at me: Is it really worth the investment? How will I decide on the ultimate direction for this business? What if […]

When I was a little girl, we had this towering bookcase of old National Geographic magazines. I would run my fingers along their tell-tale gold spines, trying to choose an edition to pull & read: Uganda Up-Close, Whale Poaching in the North Sea, Balinese Temples. These geographic snippets gave me butterflies, as visions of gilded […]

“In the depth of winter, I finally learned that within me there lay an invincible summer.” -Albert Camus   Brrr, baby, brrr! Here I sit, swaddled in my cherished oversize red fleece blanket, appreciating the blessings of forced air heating & double-pane glass. Life is good. Sure, the outside temps mirror those on the surface […]

1. You want a marriage more beautiful than your wedding.   2. You believe in living authentically & crafting your own meaningful traditions.   3. You’re kind of an old soul. You adore all things tangible…printed photographs & coffee table books make you weak in the knees!   4. Your wedding guests mean the world […]

When I first start chatting with a couple, I always ask: “What’s your ideal day off together?” For Jessica & Jason, the response went something like this: 1.) Get coffee. 2.) Road trip to Duluth. 3.) Breakfast at Amazing Grace. 4.) Hit an antique store. 5.) Continue the drive to Gooseberry Falls. 6.) Return to […]