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With the big launch coming fast, I needed some fresh images to help breathe this brand to life.  So last month, I ventured to a little town near Madison, WI for a shoot with Jenna Kutcher of Photographs by Jenna Leigh. In terms of style & aesthetic, Jenna is my soul sister. Not only is […]

Woohoo! It’s giveaway time, friends. To celebrate the new brand & website launch, I’m giving away goodies from some of my very favorite brands. For details on how to enter, see the entry form at the bottom of this blog post. The giveaway ends at Noon CST on Friday, July 11th. Five names will then be randomly drawn […]

About a year ago, I embarked on a crazy journey: I set out to fully rebrand my business from the inside-out. At the time, it made my knees knock. These internal questions kept prodding away at me: Is it really worth the investment? How will I decide on the ultimate direction for this business? What if […]

1. You want a marriage more beautiful than your wedding.   2. You believe in living authentically & crafting your own meaningful traditions.   3. You’re kind of an old soul. You adore all things tangible…printed photographs & coffee table books make you weak in the knees!   4. Your wedding guests mean the world […]

When I first start chatting with a couple, I always ask: “What’s your ideal day off together?” For Jessica & Jason, the response went something like this: 1.) Get coffee. 2.) Road trip to Duluth. 3.) Breakfast at Amazing Grace. 4.) Hit an antique store. 5.) Continue the drive to Gooseberry Falls. 6.) Return to […]

Ten days ago, brown Kelly Moore bag slung across my shoulder, I boarded a snug plane in frosty Duluth, utimately bound for Chapel Hill, North Carolina. About sixty attendees, mostly women & a few gentlemen, descended upon the lush, leafy community of Chapel Hill for a two-day conference called Making Things Happen. I’ll spare you […]